Fashion & Beauty – Scotland Connected

MEN’S WAISTLINES SHRINK BY TWO SIZES IN TWO YEARS….AS 34-INCH SUITS OVERTAKE 38 AS BESTSELLING SIZE

admin — Thu, 22 Oct 2026 06:48:31 +0000

British men are buying smaller suits, with new sales data revealing a striking shift in waist sizes.

Figures newly released by online menswear specialist Dobell show that the 34-inch waist has overtaken the 38-inch waist to become its bestselling size in tuxedo trousers.

Just two years ago, the retailer sold almost as many pairs in a 38-inch waist as in a 34-inch. Today, sales of 34-inch tuxedo trousers are 153% higher than those of size 38.

The findings offer a snapshot of changing body shapes, as weight-loss medications such as Mounjaro and Wegovy become more widely used by men.

The shift is also reflected in the cut of the trousers men are buying. Dobell’s newly released figures show that slim-fit tuxedo trousers now account for 18.5% of sales, up from 13.2% in 2023. That means almost one in five pairs sold is now slim-fit, compared with around one in eight three years ago.

Mike Dobell, founder of Dobell, said: “The change in the most popular waist size is striking. Two years ago, sizes 34 and 38 were selling at almost the same level, but the gap between them has grown considerably.

“Clothing sizes are one way of seeing how people’s bodies and buying habits change over time. When someone loses weight, it can also mean their existing wardrobe no longer fits as it once did, so they may need to rethink what they wear.”

Dobell’s findings come as research from PwC suggests the trend could have wider implications for fashion retailers. Its research, published in June 2026, found that 42% of people taking GLP-1 weight-loss medication are spending more on clothing and footwear. Among those spending more, almost three-quarters (74%) said they needed new clothes because of weight loss or changes in size.

And the spending is not limited to everyday essentials. More than one in five (22%) of those increasing their clothing spend are splashing out on occasionwear.

PwC’s research found that almost one in ten UK adults had used GLP-1 medication, including both current and former users.

As more consumers reassess their wardrobes following changes in weight and body shape, retailers could see further demand for replacement clothing, tailored formalwear and outfits for special occasions.

Ideas Fest shows the entrepreneurial community is stronger than ever, says Champions (UK) plc managing director.

admin — Mon, 28 Sep 2026 12:53:33 +0000

The entrepreneurial community is stronger, more connected and more energised than ever, according to Matthew Hayes, Managing Director of Champions (UK) plc.

Mr Hayes was speaking following his experience of Ideas Fest, which is described as “Glastonbury for entrepreneurs”.

“I’ll admit it: when I first heard Ideas Fest described as ‘Glastonbury for entrepreneurs’, I thought the idea was bonkers. Business and festivals did not seem like a natural fit, but having experienced it for myself, I realise that I was completely wrong,” said Hayes.

“The entrepreneurial community is stronger than ever, and the sheer scale and energy of that community genuinely surprised me. Twenty-five years ago, you would have struggled to bring together a room full of people who described themselves as entrepreneurs. Ideas Fest shows just how dramatically that has changed.

“Nothing replaces meeting face to face, and the appetite for genuine, in-person connection was clear throughout the event. Since COVID, people seem to value the opportunity to exchange ideas, build relationships and spend time with other business leaders in the same room more than ever.

“The quality of thinking at Ideas Fest was exceptional. Whatever your area of interest, there was an opportunity to learn from people with genuine expertise. The breadth of subject matter and the calibre of the speakers made the event a rich source of insight for any business leader.

“Entrepreneurs still win by doing things differently, and innovation was front and centre throughout Ideas Fest. The essence of entrepreneurship is believing there is a better way, having the courage to pursue it and then proving that it works. That matters more than ever as artificial intelligence and other technologies reshape how we do business.

“A good idea means very little without excellent execution. Credit must go to Frankie, Dylan and the entire Ideas Forum team for bringing Ideas Fest to life. Having an ambitious concept is one thing, but delivering it well, earning widespread support and growing it rapidly is something else entirely.

“Ideas Fest challenged my assumptions, which is exactly what a worthwhile business event should do. It made me think differently about what a business event can be, while demonstrating the incredible appetite that exists for connection, ideas and collaboration within the entrepreneurial community.

“The concept works, the quality is excellent and the entrepreneurial community has embraced it. I was wrong about Ideas Fest when I first heard about it, and having experienced it for myself, I can say without hesitation that it is brilliant.

“The concept works and clearly demonstrates the remarkable strength and scale of today’s entrepreneurial community.”

Fashion boss warns supply-chain instability is costing its business an extra £20k a a year

admin — Mon, 28 Sep 2026 08:53:33 +0000

The founder of British menswear retailer Dobell has warned that manufacturing, freight and delivery costs have become a permanent challenge for SME businesses operating internationally.

In the past year, this has meant an average increase of 2% to unit cost, which the business says they cannot pass on to customers in order to remain competitive.

Dobell designs its menswear collections in Britain and works with manufacturing partners in China to produce its suits and accessories. The business plans its collections almost a year in advance while managing changing shipping conditions, exchange rates, transportation costs and customer demand.

Mike Dobell, founder of Dobell, said businesses could no longer treat disruption as a one-off event or assume that international trading conditions would quickly return to normal.

He said: “Businesses once approached supply-chain disruption as something temporary that had to be managed until conditions settled down. The reality today is that instability has become part of the normal cost and complexity of trading internationally. It’s unrealistic for business owners to think the supply chain will settle anytime soon.

“When products are designed in Britain and manufactured overseas, decisions must be made many months before they reach customers. The smallest change in shipping routes, transportation costs, exchange rates or delivery times can create huge consequences throughout the business.

“This is especially challenging for SMEs, which compete in the same global market as much larger companies but often have fewer resources available and less purchasing power than bigger retailers. At the same time, customers understandably continue to expect high-quality products and the same delivery timings.”

Figures released this month from the Office for National Statistics show that 28% of businesses with at least 10 employees are concerned about international conflict affecting their supply chains over the next year, while 21% are concerned about shipping disruption.

Among businesses concerned about supply-chain factors, 53% expect the cost of sourcing materials to increase and 46% anticipate higher transportation costs.

The latest ONS figures show that supply-chain concerns have increased considerably over the past year. The proportion of businesses concerned about international conflict was 17 percentage points higher than in September 2025, while concern about shipping disruption had risen by 12 percentage points.

Dobell believes greater transparency is also needed around the role of international manufacturing. Although its products are designed in Britain, manufacturing takes place in China and involves specialist machinery, garment construction, washing tests and quality-control procedures before the finished products are transported to the UK.

Mike continued: “There can be a tendency to view overseas manufacturing purely through the lens of cost, but that overlooks the skills, technology and quality controls involved.

We work closely with our suppliers, including twice yearly trips to their factories and full vetting before we engage with a manufacturer. The relationships we have with our current suppliers are longstanding relationships built over 20 years.

“China offers considerable manufacturing expertise and infrastructure. What matters is that brands understand where and how their products are made, maintain the appropriate standards and communicate honestly with customers about the process.

“Businesses cannot prevent every international disruption, but the Government can provide greater stability at home. When so many external costs remain outside an SME’s control, clarity around taxation, employment costs and international trade becomes even more important.”

THE WIRRAL SKIN CARE BRAND HELPING WOMEN WITH ENDOMETRIOSIS!

admin — Sun, 19 Jul 2026 19:15:04 +0000

For many people, skincare is about appearance. For Dr. Kate Blundell, it became something far deeper — a way to restore confidence, support wellbeing and give back to women silently battling one of the most misunderstood chronic health conditions: endometriosis.

CLICK HERE TO EXPLORE THE RANGE ONLINE

Founder of ReNEW Skincare & Aesthetics, Dr. Kate Blundell has created an ethical, science-led skincare brand rooted not only in clinical expertise, but in lived experience. Combining medical-grade skincare with a powerful social mission, the brand donates £1 from every product sold to an endometriosis charity, helping raise awareness and support for a condition that affects millions of women worldwide.

CLICK HERE TO EXPLORE THE RANGE ONLINE

Founded in 2016, ReNEW offers a carefully curated collection of medical-grade skincare products, serums, creams and anti-ageing treatments that focus on skin health at a deeper, cellular level. The brand combines advanced formulations with a holistic philosophy centred on repair, resilience and restoration. The range is designed to deliver visible results while remaining accessible, science-led and cruelty-free.

CLICK HERE TO EXPLORE THE RANGE ONLINE

What makes ReNEW truly stand apart is the deeply personal story behind it. Dr. Kate Blundell has been privately navigating a long and traumatic battle with endometriosis — a condition where tissue similar to the lining of the womb grows elsewhere in the body, often causing debilitating pain, inflammation and fatigue.

Dr. Kate explains: “It took me almost 20 years to receive a diagnosis of stage four endometriosis, by which point the disease had spread to my bladder and bowel. Like so many women, I spent years being told my symptoms were “normal” or something I simply had to tolerate. I experienced pain so severe it caused me to lose consciousness and extreme bleeding episodes disrupted both my personal and professional life.”

She continues: “One particularly traumatic moment remains vivid in my memory. While out with friends, the bleeding became so severe they feared I had miscarried. I was eventually sent home in a taxi sitting on a plastic bag. The condition also caused significant anaemia, leading to profound exhaustion and chronic fatigue — symptoms that were invisible to others but dramatically affected my daily life.”

CLICK HERE TO EXPLORE THE RANGE ONLINE

Alongside the physical impact came the emotional toll. Chronic pain, hormonal disruption, uncertainty and fertility concerns contributed to anxiety, emotional exhaustion and periods of low mood. Yet throughout all of this, Dr. Kate continued to build businesses, teach, care for patients and show up for others — often silently managing what was happening behind the scenes.

Dr. Kate explains: “Rather than relying on a single treatment approach, I began focusing on supporting my body more holistically. My recovery and management strategy has included addressing chronic inflammation, improving cellular repair and energy production, rebuilding iron levels after anaemia, and supporting the body with targeted supplementation.”

She continues: “Among the supplements that have helped is N-acetylcysteine (NAC), which emerging research suggests may support inflammatory pathways linked to endometriosis. I also incorporated collagen support to help tissue repair, skin health and overall structural integrity. Equally important was changing my mindset — learning to rest, setting healthier boundaries and moving away from constant overwork.”

CLICK HERE TO EXPLORE THE RANGE ONLINE

This philosophy now sits at the heart of ReNEW. Rather than focusing purely on aesthetics or quick-fix beauty trends, the brand is built around supporting skin health through science, repair and resilience. The formulations are grounded in skin biology, inflammation management and cellular restoration, with a strong understanding of how chronic inflammation can manifest externally through conditions such as acne, rosacea and premature ageing.

Whilst every product within the ReNEW collection has been carefully selected to support skin health, four products have emerged as clear favourites amongst their clients: Prepare Cleanser, Protect 50 SPF (with Mineral Tint), Super B Serum and Retinova Barrier-Boosting Night Recovery. Together, these products create a simple yet highly effective skincare routine that focuses on protection, repair and regeneration.

CLICK HERE TO EXPLORE THE RANGE ONLINE

ReNEW also reflects a growing shift towards preventative, restorative wellbeing — recognising the powerful connection between internal health, confidence and skin condition. Importantly, every product is cruelty-free, ethically developed and designed without unnecessary ingredient overload. For Dr. Kate, skincare is not about vanity — it is about helping people feel more like themselves again.

She explains: “When your skin improves, it can have a profound impact on how you feel day-to-day, particularly for those already navigating chronic health conditions and emotional stress. Through ReNEW, I am using the brand to encourage more open conversation around women’s health and also donate £1 from every product sold to an endometriosis charity.”

CLICK HERE TO EXPLORE THE RANGE ONLINE

In an industry often dominated by unrealistic beauty standards and aggressive marketing, ReNEW Skincare & Aesthetics offers something refreshingly different. Through ethical formulations, medical expertise and deeply personal understanding, Dr. Kate Blundell has created a skincare range that supports not only healthier skin, but confidence, resilience and wellbeing from the inside out.

Dr. Kate Blundell / ReNEW Skincare & Aesthetics

CLICK HERE TO EXPLORE THE RANGE ONLINE

Follow ReNEW on FACEBOOK and INSTAGRAM

Would you change your hairstyle for Wimbledon? You’re not alone…

admin — Wed, 01 Jul 2026 18:15:42 +0000

Landing a Wimbledon ticket is no easy feat, and it turns out plenty of Brits would go to surprising lengths for the chance to soak up the atmosphere on Centre Court.

New research from Del Monte has found that more than three-quarters (78%) of people would happily queue for up to 12 hours to experience the Championships, while 40% would wear Wimbledon whites for an entire week if it meant embracing the famous tournament tradition.

Perhaps the biggest surprise? One in five (20%) said they’d even change their hairstyle for a ticket, with almost one in five (18%) admitting they’d shave a tennis ball into their hair if it guaranteed them a seat on Centre Court.

To celebrate the nation’s love affair with Wimbledon, Del Monte brought that playful spirit to life by surprising fans in the famous Wimbledon queue with complimentary tennis-inspired hair makeovers. Celebrity stylist to the stars Tobias Bell recreated some of the sport’s most recognisable looks, from Pat Cash’s feathered mullet and Anna Kournikova’s signature braid to bold tennis ball-inspired buzz cuts.

“Tennis has produced some of the most recognisable hairstyles in sport, and it’s been brilliant to partner with Del Monte to bring them back to life for fans joining the queue on opening day,” said Bell.

The survey also revealed the hairstyles that have stood the test of time, with Björn Borg’s flowing locks crowned Britain’s favourite tennis look, ahead of John McEnroe, Serena Williams, Roger Federer and Pat Cash.

Thierry Montange, Marketing Director UK at Del Monte, said: “At Del Monte, freshness is at the heart of everything we do, so bringing ‘Fresh Cuts’ to tennis fans felt like the perfect way to put a playful twist on one of the country’s most iconic summer traditions.”

Whether you’d brave the queue, embrace an all-white wardrobe or even try a tennis-inspired trim, one thing’s for sure: Wimbledon is about far more than what happens on the court.

SURVEY: Britain Is Going Grey at 25

admin — Mon, 29 Jun 2026 14:49:55 +0000

New research suggests that British women are finding their first greys as early as their mid twenties, and a growing number are seeing them before they hit 35.

A survey of 2,000 UK females, commissioned by Jerome Russell Bblonde and conducted by OnePoll (2,000 UK participants), found that 30% of women noticed their first grey hair before the age of 35, with 8% found them between the ages of 18 and 24. That’s nearly one in ten women finding grey hairs before they’ve left their early twenties.

Celebrity hairstylist and Jerome Russell Bblonde Key Opinion Leader, Jason Collier, says what he’s seeing in the salon backs this up entirely. “Women are coming to me in their late twenties and early thirties worried about greys that they weren’t expecting. A lot of it comes down to lifestyle. Chronic stress, poor sleep, nutrition and hormonal changes can all have an affect on the production of greys. We’re seeing the effects younger than ever before.”

Plus, the emotional fallout can be upsetting. The same survey found that 58% of women say visible greys or roots make them feel older than they are, with 25% saying this is true “a great deal.” Almost two thirds (63%) say hair changes have affected their confidence overall.

For many women, the response is practical and immediate. Jerome Russell Bblonde’s Root Pod offers an instant fix, covering root regrowth and greys with a smudge proof medium brown powder that adds depth and dimension while filling sparse areas for fuller-looking hair in seconds.

Heatwave warning: UK homes face £219m damage bill, as temperatures soar.

admin — Fri, 26 Jun 2026 20:55:16 +0000

Property experts urge homeowners to act now as soaring heat threatens foundations, roofs and frames across Britain

Britain’s heatwave isn’t just uncomfortable — it could be quietly destroying your home.

That’s the warning from property preservation specialists Timberwise, who say sustained high temperatures pose a serious and often invisible threat to the structural integrity of UK homes — one that insurers know all too well.

When temperatures exceeded 40°C for the first time during the 2022 heatwave, UK insurers paid out an estimated £219 million in heat-related claims. Around 18,000 additional claims were filed as prolonged dry conditions caused clay-rich soils to shrink and destabilise building foundations. Experts warn a similar toll could follow if the current hot spell extends into coming weeks.

George Edwards, Managing Director at Timberwise, said: “Most people associate property damage with storms, flooding and winter weather — but prolonged heat can be just as destructive, and far less obvious until it’s too late.

“Small defects that seem harmless in spring can quickly escalate into major, expensive structural problems during a heatwave. By the time homeowners notice cracks indoors or doors that won’t close, the damage is already done.”

What the heat is doing to your home

Subsidence is among the most serious risks. As moisture evaporates from clay-rich ground – common across much of southern and central England – soil contracts and foundations can shift unevenly. Warning signs include cracks around doors and windows, rippling wallpaper and sticking frames.

Roofs take a battering too. Repeated expansion and contraction from UV exposure weakens seals and fixings, causing asphalt shingles to curl or blister and flat roofs to soften and let in water.

Outside, render and masonry can crack from thermal expansion, uPVC frames may warp in direct sunlight, and sealants can dry out and split – compromising weatherproofing and security. Even driveways aren’t immune: asphalt surfaces can soften and rut during extended hot spells.

Inside the home, loft spaces can reach dangerous temperatures, placing extra strain on electrical systems, while wooden floors and furniture joints shrink as moisture evaporates.

What homeowners should do now

Edwards recommends acting before temperatures peak:

Inspect early – check roofs, guttering, masonry and external walls for small defects before they worsen

Improve ventilation – particularly in loft spaces, to reduce heat stress on roofing and timber

Water foundations – during prolonged dry spells, gradually watering soil around the property’s perimeter can help stabilise moisture levels

Maintain seals – inspect caulking, sealants and paintwork to keep weatherproofing intact

Check driveways – repair asphalt cracks promptly and ensure concrete expansion joints remain clear

“The best protection is early intervention,” Edwards added. “A simple inspection before summer peaks can identify vulnerabilities before they become very expensive problems.”

For more information and property care advice, visit timberwise.co.uk

Tailored for growth: Champions and Dobell announce global partnership

admin — Sun, 31 May 2026 05:26:01 +0000

Business growth expert Champions (UK) plc has announced a new global partnership with one of the original menswear e-commerce brands Dobell.

The deal, which includes a significant equity investment from Loughborough-based Champions (UK) plc, marks a new chapter for both organisations. Champions will provide its full-service expertise in strategy, digital marketing and brand development as the British designed menswear brand continues to expand its presence in key global markets.

Mike Dobell, founder of Eastbourne-based Dobell said: “We are incredibly excited to embark on this growth journey with Champions. Our mission has always been to bring top-quality formalwear to everyone at affordable prices.

“With Champions’ strategic backing and equity investment, we are perfectly positioned to scale our operations and reach more customers than ever before”.

Headquartered in Eastbourne, Dobell was originally founded in 2003 after Mike Dobell struggled to find an affordable tuxedo while at university and realised there was a gap in the market for accessible formalwear. Dobell, which is based in Eastbourne-has grown into one of the UK’s leading online menswear retailers.

The partnership highlights Champions’ focus on backing ambitious entrepreneur-led brands that offer high potential for scale and innovation.

Matthew Hayes, Managing Director of Champions (UK) plc added: “I am really pleased to announce this partnership as Dobell is a business that I have personally followed, shopped from and believed in for many years.

“Dobell has built a genuinely strong brand, British designed formalwear, accessible pricing, a huge range of sizing options and a clear understanding of what customers actually want from menswear today.

“Having started back in 2003 at the same time as Champions, the brand already has a strong foundation, but internationally there is significant room for growth and we’re looking forward to supporting that journey over the coming years.”

Champions’ remit is to expand Dobell’s online presence worldwide and drive sales across all product categories. By focusing on building the brand, driving awareness in key markets and introducing the brand to new audiences.

The focus is to make Dobell a recognisable menswear brand in the UK and a go-to for all occasions. Blending British designed suits and accessories with ease of shopping experience.

About Dobell

Dobell is a leading online formalwear retailer, specialising in tuxedos, suits, and accessories. The brand is known for British design and exceptional value, providing high-quality attire for all of life’s special occasions.

To find out more about Dobell, visit www.Dobell.co.uk and subscribe to our newsletter for 15% off.

About Champions (UK) plc

Champions is a marketing growth partner based in the UK.

The company provides services across marketing, brand strategy, sales growth, people, technology, artificial intelligence and mergers and acquisitions.

Champions works with businesses across a range of sectors, supporting clients with strategic planning, campaign delivery and commercial growth.

For more information, visit www.championsukplc.com

IT’S TIME TO GETTA GELATO

admin — Thu, 21 May 2026 08:02:21 +0000

Regatta Great Outdoors Takes to the Road with Free Gelato Tour to Kick Off a Summer of Adventure

Monday 18th May 2026 – Regatta Great Outdoors is hitting the road next week with a road trip to bring complimentary gelato to communities across England and Wales. To kick off the start of an adventure-filled summer, the brand’s nationwide tour will give families and outdoor enthusiasts the chance to enjoy free gelato and sorbet, lawn games, and product giveaways – with the first 25 visitors at each stop taking home an exclusive gift.

Celebrating its latest campaign, It’s Time to Getta Regatta, the nostalgic branded ice cream van will visit seven locations across five days with the first stop in the Lake District timed to coincide with the Bank Holiday weekend and the start of the school holidays – when the call of the great outdoors is at its loudest.

From the Lakes to the Cotswolds, the Time to Getta Regatta van is ready to serve a scoop of summer for the Great British public to help us all celebrate spontaneous summer adventures and feel-good moments.

The locations:

Grasmere, Moss Parrock, Monday 25th May 12-4

Castleford, Junction 32, Wednesday 27th May 12-4

Manchester City Centre, New Cathedral Street, Thursday 28th May 12-2.30

Betws-y-Coed, Holyhead Road (& Conwy), Friday 29th May 12.30-2.30

Cotswolds, Cotswolds Designer Outlet, Sunday 31st May 12-4

The highlights:

Free gelato and / or sorbet.

Summer-inspired pop–up with games and giveaways.

Building community and bringing joy with family games and fun.

Visitors to the pop–up will have the opportunity to sign up to Regatta Rewards, a membership that offers exclusive perks such as member-only prices, early access to sales, free delivery, and birthday discounts – plus tickets for future pop–ups, community events and more.

www.regatta.com

@regattaoutdoors

Is that…? OMODA’S imnotasupermodel.com stunt made London do a double take at Fashion Week

admin — Sun, 01 Mar 2026 01:19:40 +0000

OMODA 7 made its dynamic UK debut at London Fashion Week (LFW) 2026, with a bold, city-wide activation that stopped the capital in its tracks
The ‘I’m Not a Supermodel, But This Car Is’ stunt placed the OMODA 7 firmly in the spotlight as fashion’s latest object of desire, fronted by model and lookalike, Denise Ohnona, in a series of striking photo and video content
High-impact digital billboards at The Outernet made passers-by look twice, and directed them to the dedicated imnotasupermodel.com website
OMODA UK served as Principal Partner of LFW as part of its wider relationship with the British Fashion Council (BFC) – a natural fit for a brand whose very name carries “MODA”, the word for fashion
A VIP fleet of OMODA 7s transported designers, models and key industry figures across London throughout the event, reinforcing the brand’s fashion credentials at every turn
OMODA UK hosted the exclusive ‘OMODA Lounge’ at the BFC NEWGEN space at 180 Strand, in collaboration with female-led radio station FOUNDATION FM, creating an immersive cultural hub for designers, artists and tastemakers
The activation embodied OMODA’s “Art in Motion” design philosophy and its alignment with creativity, self-expression and contemporary urban culture
The OMODA 7 will arrive in UK dealerships from March 2026, priced from £29,915 OTR* for the petrol variant and from £32,000 OTR* for the Super Hybrid System (SHS)
All OMODA 7 models are backed by a 7-year/100,000-mile vehicle warranty, an 8-year/100,000-mile battery warranty for SHS variants, and RAC Home Start as standard for the lifetime of the warranty**
All assets available to download, including the video campaign, can be found here

London, 23 February 2026
Today marks the close of London Fashion Week (LFW) 2026, and OMODA UK’s most high-profile brand moment yet in the UK. As Principal Partner of this year’s LFW and in recognition of its wider relationship with the British Fashion Council (BFC), OMODA UK spent the week making its presence felt across the capital, establishing the OMODA 7 as the mode of transport of choice for fashion’s most discerning figures, and a design statement that belongs squarely in the world of contemporary style.

Alongside OMODA UK’s LFW activation was a campaign that did what the best fashion statements always aim to do: turn heads. ‘I’m Not a Supermodel, But This Car Is’ was a confident, viral campaign that flipped the convention of automotive advertising on its head. Rather than placing a human at the centre of the story, it positioned the OMODA 7 as an undisputed showstopper of the season.

Fronted by model Denise Ohnona, who often gets mistaken for one of the UK’s most famous and iconic supermodels of the 21^st Century, OMODA UK’s campaign unfolded through a series of photo and video content in which the OMODA 7 was styled, lit and presented with the same admiration afforded to the world’s most famous faces. Denise’s role was knowing and playful, which added the human presence precisely to remind people that the real star isn’t a ‘face’ as expected, but the OMODA 7 itself.

High-impact digital billboards at The Outernet ran during LFW, designed to make tourists and passers-by do a double-take before directing them to the website imnotasupermodel.com, tying people back to the brand and the car. The messaging reflected the OMODA 7’s confident design language and its ambition to challenge expectations, both in automotive, fashion and culture.

Throughout the wider London Fashion Week spectacle, a fleet of OMODA 7s provided VIP transport for designers, models and senior industry figures across London. From backstage arrivals to after-show departures, the OMODA 7 was woven into the fabric of LFW, not only as a sponsor but as a genuine participant in fashion’s most important week, making it the mode of choice in the industry.

Inside the official BFC NEWGEN space at 180 Strand, OMODA UK created the ‘OMODA Lounge’, which displayed an immersive environment inspired by the brand’s “Art in Motion” design philosophy. In collaboration with FOUNDATION FM, the female-led radio station championing underground music, art and culture, the space hosted live DJ broadcasts and served as a meeting point for designers, artists and tastemakers throughout the week. It was a physical expression of what OMODA represents: a brand that understands the space where design, technology and culture converge.

Victor Zhang, UK Country Director, OMODA UK, said: “For OMODA UK, London Fashion Week represented a perfect meeting point between design, creativity and technology, values that are already central to everything we stand for as a brand. The word ‘MODA’ is not incidental to our name; it is our intent. We believe a car can be as culturally relevant and as aesthetically compelling as high fashion, and the OMODA 7 is our most powerful proof of that yet.

“The ‘I’m Not a Supermodel, But This Car Is’ campaign reflected our confidence in the OMODA 7 as a fashion-forward SUV that belongs in contemporary British culture. We close London Fashion Week 2026 with the OMODA 7 firmly established as the most stylish new arrival of the season.”

The connection is more than symbolic. Embedded in the brand’s very identity, “MODA”, derived from the word for “fashion”, speaks to OMODA’s founding belief that a car can be as fashion-forward, as expressive, and as culturally relevant as anything on a runway. The OMODA 7 is that belief made real as a bold, stylish and technology-forward mid-size SUV that doesn’t just keep pace with modern taste but rather sets the benchmark.

Positioned between the compact OMODA 5 and the flagship OMODA 9, the OMODA 7 represents a significant step in the brand’s UK portfolio. Available in Knight and Noble specification grades, it is offered with either a 1.6-litre TGi petrol engine or OMODA’s Super Hybrid System, which delivers over 700 miles of total range, including up to 56 miles of EV-only driving, with fast charging and Vehicle-to-Load capability.

Inside, eco-leather finishes, dual digital displays, SONY audio and wireless smartphone connectivity come as standard. The OMODA 7 is also the first UK-delivered OMODA model to feature an in-built fragrance system, which adds an innovative sensory dimension to the cabin, setting a new benchmark for interior experience in this segment.

The OMODA 7 will arrive in UK dealerships from March 2026, priced from £29,915 OTR* for the petrol variant and from £32,000 OTR* for the SHS. All models are supported by a comprehensive 7-year/100,000-mile vehicle warranty, an 8-year/100,000-mile battery warranty for SHS variants, and RAC Home Start as standard for the lifetime of the warranty.**

* All prices quoted are correct at time of writing
** Subject to servicing within the OMODA&JAECOO network, in line with the maintenance schedule