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Things you did not know about the car brand Infiniti


Apr 20, 2023

When it comes to luxury cars, most people think of brands like BMW, Mercedes-Benz, and Audi that are known for producing high-quality vehicles that are both stylish and functional. However, there is one brand that often goes overlooked in this conversation, and that is Infiniti. Despite having been around for over 30 years now, Infiniti is still a brand that many people know very little about. In this article, we will take a closer look at some things you probably did not know about the car brand Infiniti.

First and foremost, let us start with a little history lesson. Infiniti is actually a subsidiary of the well-known Japanese car manufacturer Nissan, which was founded in 1933. Infiniti was conceived in 1985, with the goal of breaking into the luxury car market and competing with the likes of BMW and Mercedes-Benz. The first Infiniti car, the Q45, was unveiled in 1989 and quickly gained widespread recognition for its impressive performance, design, and Japanese craftsmanship. Over the years, Infiniti has continued to produce a range of luxury vehicles that have received critical acclaim, with models such as the G37, Q50, Q60, and QX80 remaining fan favorites.

One thing that sets Infiniti apart from many other luxury car brands is their commitment to sustainability and reducing their environmental impact. Infiniti was actually one of the first car manufacturers to develop a hybrid-electric car, with the launch of the Infiniti M35h in 2010. Since then, they have continued to focus on developing sustainable technologies, such as their variable compression turbo engine, which can adjust its compression ratio to maximize fuel efficiency and reduce emissions. Infiniti has also started using more eco-friendly materials in their cars, such as a plant-based resin that is used for the car’s interior trim.

Another interesting fact about Infiniti is their partnership with the Renault-Nissan-Mitsubishi alliance, which is currently the world’s largest automotive group. This partnership has allowed Infiniti to tap into a wider pool of resources and expertise, helping them to develop new technologies and expand their global reach. In fact, Infiniti has plans to launch several new electric cars in the near future, which will likely benefit from the alliance’s electric drivetrain technologies.

So far, we have covered some of the more technical aspects of Infiniti’s brand and cars. However, one thing that sets Infiniti apart from other luxury car brands is their focus on customer experience and service. Infiniti owners are invited to join the Infiniti Owner’s Club, which grants them access to exclusive events, discounts, and services. In addition, Infiniti places a strong emphasis on providing personalized customer service, with dedicated representatives available to answer questions and provide support. This focus on the customer has helped to establish Infiniti as a brand that truly cares about its owners and values their loyalty.

Infiniti is a brand that has come a long way over the past few decades, establishing themselves as a formidable competitor in the luxury car market. With their commitment to sustainability, partnership with the Renault-Nissan-Mitsubishi alliance, and emphasis on customer service, Infiniti is a brand that is worth considering if you are in the market for a new luxury car.

By admin