A rallying cry for women of all ages, Dare To Be Fair challenges readers to open their eyes and rethink how they value themselves, start conversations and drive change at all levels.
Written by award-winning financial planner, Amanda Redman, Dare To Be Fair brings unique insights to the arena of female finances, informed by her distinct perspective as a former corporate career mum turned pensions expert.
“Dare To Be Fair is not really ‘just’ about pensions, or ‘just’ about unconscious bias in the workplace – it’s all of those things and more.
It’s designed to raise awareness and understanding of the financial disadvantages women face during their lifetime, and – importantly – what to do about them.”
Winner of the Best Woman in Financial Services in the national Best Business Women Awards 2020, Amanda has worked hard to establish her place as a leading financial adviser after a successful corporate career in international marketing.
A Chartered Financial Planner and pensions expert, she quickly came to realise that her own challenges were shared by many of the female clients she spoke with.
The effect of sacrificing their career and earnings potential to raise children, sometimes followed by a divorce, are just two factors leading to the reality today of many women retiring in their mid-60s with just 20% of the pension wealth of the average man1.
How can this be fair?
This motivated Amanda to set out and make a difference, using her own story combined with hard facts to demonstrate that a vast gender gap still exists when it comes to money – from the start of a young woman’s career right through to retirement – and to show how women can gain financial control for themselves.
And following Amandas experiences juggling corporate life with family commitments, combined with her expertise in pensions, divorce and financial planning, Dare To Be Fair:
· exposes the indirect discrimination women still face on the corporate ladder – and proposes ideas to address key issues
· explains with clarity the impact of women’s work-life choices on their long-term finances
· provides strategies to anticipate and plan for life’s curveballs
· inspires women to become more confident financial decision-makers to improve their personal situation
Dare To Be Fair is not just a collection of home truths, it also serves as a practical guide for readers to assess their own worth and why that matters for their future – and their daughters’ and granddaughters’ futures.
With few female financial advisers who can relate to the personal circumstances and experiences of women, Amanda is determined to inspire them to be confident with their financial decision making and take control of their own financial destiny.
“I was successful and happy for many years as a senior manager in business and marketing. However on several occasions, I was treated unfairly and differently to male colleagues, and I had no idea of the long-term effects my decision to work part-time would have, both financially and in terms of career prospects,” says Amanda.
“I believe indirect discrimination of women remains rife within the corporate workplace because of culture and remuneration practices that reflect a typical male career path.
“I started my own business to help other women find their feet and feel more confident in their financial decision making.
My book is an extension of that work, bringing together my experiences in the corporate world, with my knowledge and expertise about long-term financial planning.
I aim to help and inspire other women to break free of the same systemic traps and trigger personal, corporate and legislative change to achieve a fairer financial future in which women get what they deserve.”
Dare To Be Fair will help you:
• Understand your true worth – and how to achieve it
• Anticipate and plan for life’s curveballs
• Create greater long-term financial security, whatever work-life path you choose
Dare To Be Fair offers ideas to:
• Have more constructive discussions about finances at home and at work
• Create a fairer workplace – where women’s true worth is recognised and rewarded
• Address inequalities that can stop women achieving what they deserve
#IsItFair?
· That women can still be paid less than a man for doing the same job, even though it’s illegal?
· That women who take a career break find it more difficult to re-enter the workplace, at the same level they left, because their new skills learnt during maternity leave – of prioritising, quick decision-making and multi-tasking – are not recognized and valued by their employers?
· That so many women are retiring in poverty, having sacrificed their own career and earnings potential to have children in their 20s and 30s?